The sequel to Project FootTraffic. We've been building a custom CMS as part of Auteurs — server-rendered Rust, push-button blocks, inline Stripe. This is the upgrade that turns it into a three-sided marketplace: self-serve tools, an open operator network, and us as the house, clearing a portfolio of small-business work like an order book. With wireframes and the routing model that is the real IP.
A shower-thought thought experiment: attention is the trap and the feed is a slot machine built from the most advanced ML on Earth. A game-theory read of the house — micro (the prompt you almost master), macro (the spend), meso (the randomness the labs tune) — that descends, five whys deep, into a strange loop where building the AI and being built by it turn out to be the same sentence.
It started on a treadmill: vibe-coding while watching a game, I realized I'd become the brain-rot reel — and spun it into a cursed infomercial for a two-screen treadmill. But the reel isn't the point. The point is the machine that makes it: a repeatable control plane — ChatGPT, Linear, an MCP conductor, Blender, ElevenLabs/Suno/Kling — that turns any idea into a published short. And how that same treadmill session dovetailed into a much stranger thought.
An extension of Project FootTraffic: standing up a real store — inline Stripe checkout, a layered camera-zoom UI, the whole thing a Rust templating macro — to test whether one person plus AI can ship commerce people actually buy.
A startup sketch for turning local plazas into destinations: AI-assisted service design, regional operators, and a compounding platform funded one small business at a time.
I built three Rust projects this week without typing a single line of code. Voice → Claude Code → pull requests. The floor is rising for everyone.
Auteurs: a community of engineers, designers, and product managers shipping things that matter. Scan the QR or click through to join the Discord.
I asked Claude to refactor a function used in 47 places across our monorepo. grep found 31. With LSP, Claude found all 47.
Step one of a web framework experiment: building a JSX-like declarative macro in Rust with macro_rules!.